“People will never buy my course, when pretty much all I know is already available on YouTube and blogs…”
If you are currently thinking in these terms – you’re about to have your mind blown, señor(ita)!
While YouTube, Blogs, Facebook Groups and other free platforms are rocketing out of the stadium with millions of hours of free content everyday, they are still lacking something very important you have got!
Contrary to the random info people throw around on YouTube, your end-goal with your course is to get your customer a highly desired result after completion.
Whether you promise to teach them how to find the calling of their life or how to jump a skipping rope – just the mere fact that you are busting your ass off to get them results should be worth the price of the course in itself!
Hopefully, you have sequenced the content of your course in a way that takes the customer through a step-by-step process, which makes it as easy and convenient as possible to achieve the results you promise.
Everything’s taken care of. Your course includes everything valuable the customer must know and have, and doesn’t let anything left for imagination (read: extra work!)
You have put a lot of efforts into saving your customers as much time as possible, and that is extremely valuable compared to the DIY-half-ass free courses.
4. Motivation & Accountability
Most (and the best) course creators make sure their audience doesn’t fall behind.
You are a leader, which means you keep pushing your customers, so they won’t fall behind and skip over to binge watching House of Cards rather than actually keeping up with what you are teaching them.
The most valuable piece of the puzzle no-one in the whole world can replicate or sell for peanuts – is you!
You have a very unique energy and person that resonates with people way differently than your “freebie-competition”.
You know something others don’t.
You have experience others have not.
You deliver in a way others can’t.
Therefore, you are the one who destroys the free content.
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