Lead magnets and building your email list is a funny thing…
You probably already heard it plenty of times;
“You must build an email list if you want to gain control of your marketing!”
All right cool that’s great – but how???
That’s what we are going to look into today!
Why use a Lead Magnet?
It is used to get your target market make a low-barrier-commitment to your business, so you can start building a relationship with them in your backend system. (well… Your email campaign)
To get someone who has never heard about you before to give you their email address rather than their credit card details is way way easier than having them commit to a purchase.
What does a Lead Magnet look like?
There are a huuuuuge selection of lead magnet types to choose from!
Since marketers need to provide their target market with a different and more exciting experience than their competitors, the way we get people onto our lists has evolved into truly amazing content for our users.
Here’s a list of the most common:
Types
eBook
Training Video
Mini-Course/Challenge
Checklist
Cheatsheet
Webinar
Free Consultation
Examples of Awesome Lead Magnets
How To Create Your Own Awesome Lead Magnet!
All right, so now you know what makes a good lead magnet, and why you should use one (or multiple!) to grow your coaching business.
Now you want to create your own lead magnet, so you can build a freakin’ waitlist of new clients for your coaching business!
1) You already have content
If you have already created content for a while – such as blog posts, videos, podcasts – go ahead and find your BEST PERFORMING piece of content.
Here’s how to determine which is the best performing:
Most Shares > Most Comments > Most Likes > Most Views
So start with the one that has most shares, if no shares; then comments if no comments… etc.
The reason you want to find the best performing one, is because it is obviously the one people resonates most with.
Therefore, it will be much easier (and cheaper!) for you to get new leads.
2) You don’t have any content
Fear not! This is a small obstacle.
What you want to do is go on Google and search for experts in your industry.
Go to their websites, put in your name and email so you can get their lead magnets and start analyzing.
(Around 10 lead magnets should do for this competitor analysis)
Now, make a sheet with a table of 3 columns:
Column 1: Type
What kind of lead magnet?
Column 2: Length
How many minutes or pages?
Column 3: Value
What big result does the lead magnet promise?
When you have analyzed this data for 10 competitors, you should have a pretty darn good idea about what kind of lead magnet you should do.
PRO TIP
If you don’t have time to design and make your own lead magnet, you can always get someone else to do it on fiverr.com
