QUICK DATA OVERVIEW
ADS REVENUE TO DATE
RETURN ON ADVERTISING (2020):
(2019 → 2020)
In this case study, I’m going to break down how we helped our advertising client take their store from $192,000 in 2019 to $1,200,000+ in the otherwise damned year 2020.
You will get behind the scenes insight into how we started with a low monthly advertising budget of <$5,000 in January (2020) to now spending close to $50,000 per month, generating $150,000 revenue on avg. every month -profitably.
On a shoestring advertising budget, the best first step is to focus the advertising budget on the business' biggest assets, being:
We started out by focusing a large chunk of the advertising budget running ads to these audiences.
Once we knew what ads were converting best, we could then move into Phase 2.
By using (extremely simple) videos, we have managed to get the attention of MILLIONS of our client's ideal customers.
We use video because Facebook/Instagram favours it for their customer experience, and therefore gives a much lower cost compared to regular image advertising.
This is a vital part in our original "The Cinema Effect" advertising strategy to convert new customers at a ridiculously low cost!
Test. Scale. Repeat.
Once we gained traction and hit $100,000+ in revenue in the first three months with a 4x return on ad spend, we stomped the pedal to the metal!
We used the profits from the ads to micro-test more than 176 ads in two months, and we finally hit our first 6-figure month in June 2020.
Since then, the business has gone from being a low-end 6-figure business to a blazing unstoppable 7-figure business!
All of this in just 10 short months.
Do you also want to grow your eCommerce store with A1 Marketing?
If you have a unique product, a cool business and your customers love you for it then we would like to help you attract tens of thousands more of your perfect customers for you!
Imagine you have two investment options
on the table in front of you - "president style".
Option One (stocks) will give you a 10% return over the next 30 years.
Option Two (ads) will give you a 300% return over the next 12 months.
Which do you choose, and how much do you invest?
- Laurits christensen
[from a conversation with a dear friend in business]